AdWords – How to Avoid Getting Banned

Do you want to be successful in using Google’s Adwords and not get into any type of trouble that could put your business in danger. 

You’ve come to the right place. Both SEO professionals and beginners can heed these useful advice on how to avoid getting their Adword account suspended. These tips will help you become a prolific webmaster and stay on top of the latest content without breaking any rules and Adword regulations:
Don’t Put Up Misleading Adword Campaigns

There’s a reason why Google is one of the top tech companies in the world- they are very active when it comes to detecting scams and similar activities. You can be sure that misleading marketing campaigns and false sales offers will be punished sooner or later, with the advertiser getting his or her account suspended and/or banned.

Don’t Put Up Low-Quality Sites

Google is all about simple, yet great user experiences, so tailor your website to run smooth and according to their web standards. Pay attention to the important aesthetics such as the overall layout and theme. Add in regular content that’s useful to the intended audience so Google will see the purpose of your website. Never, ever resort to plagiarized or copied content as it is a surefire way to get your account banned.

Make your site easy to read and navigate through. Research on web engines that make the site flow well and operate smoothly. Don’t just create a website for the purpose of leading the visitor from your landing page directly to an affiliate link; your site should have relevant content for it to be considered legitimate.

Don’t Use Trademarked Keywords and Terms

As a website owner or SEO expert, you should know better than to mess with big company names and trademarked brands. Violating this aspect is asking for trouble!

Companies protect their intellectual property by trademarking their original terms, phrases and brand names. As such, you should ask their permission if you ever need to use it on your website, especially if you need those to measure up your own line of similar products and/or services.

Don’t Offer Fake Products or Services

The sale and distribution of fake goods is illegal even in the real world, so why should you resort to selling fake products online? Google will detect this faster than you can sell even one product, so it’s not really worth it. Advertiser’s Adword accounts will be banned if they try to advertise and sell fake products such as fake electronics, imitation appliances, furniture and the like.

Pay Your Invoice ASAP

Don’t forget to settle the invoice immediately if you want your website and Adword account to be active. This goes for all of your Google accounts; pay in advance just like you would when paying a newspaper or media channel for advertising your products.

Finally, don’t overstuff your content with key phrases and keywords that aren’t in context. Inserting them in every 10 words isn’t pretty and no one will read them. Black hat SEO practices and other shady strategies should be out of the question if you want your Google Adword account to stay open. If you followed these advice and still had your account suspended, feel free to contact a Google representative and find the reason for it.

They should respond in a timely manner and fully explain the actions taken against your account.